Cruelty-Free Brands in South Africa 2020-2021

Transitioning to cruelty-free beauty can seem like a daunting move, especially if you have a set skincare routine and makeup collection. However, it is one of the best decisions you can make. As a conscious consumer of ethical, clean and animal friendly products you are basically changing the world one purchase at a time.

Updated List is coming soon…

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Two years ago, I compiled my first list of cruelty-free brands in South Africa. Since then the list has grown and more cruelty-free beauty brands have entered the market. Unfortunately, some brands had to be removed because of their change in animal testing regulations or have started selling in mainland China where animal testing is permitted.

Pinterest graphic for Cruelty-free brands in South Africa.

As mentioned above, I have added a few brands who confirmed that they do not test on animals. I have also researched brands on my favourite international cruelty-free blogs Cruelty-Free Kitty and Ethical Elephant.

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The brands listed below are all available in stores or online. If a brand does not appear on the list it means that it is NOT cruelty-free.

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CRUELTY-FREE BRANDS IN SOUTH AFRICA 2020

A
Aesop
African Extracts
African Indigenous
Africa Organics
Africology
Afriderm
Afri True
Aloe Unique
Apostrophe Bath & Body
Ardell
Aunt Jackie’s
Azana Spa

B
Back To Nature
Badger Balm
Beaucience
BEAUTI FOOD
Beauty_treats
Bee Pure
Belani Beauty
BILUMA
Biomedical Emporium
Bionike
Biovital
Black Opal
Body Treats
Burt’s Bees
BX Cosmetics

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C
Catrice
Cellfood
Charlotte Rhys
Charwhite
Cherish Beauty
Cherubs
Chick Cosmetics
Clicks Beauty
Coverderm

D
Davines
Dermalogica
Dischem Beauty
Down to Earth
Dr Hauschka
Dr Organic

E
Earthsap
Eco Diva
Eco Styler
Ecologic Skincare
Endocil
Environ
Esse
Essence Cosmetics
Eylure

F
Fenty Beauty

G
Gaia Organics
Garnier
Good Stuff
GOSH

H
HASK
Hey Gorgeous

I
Inecto
Inglot
Iwori

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J
Juice Beauty

K
Kevin Murphy
Kiki Beauty

L
LA Girl
Lee Strafford
Lentheric
Lulu & Marula
LUSH

M
Marc Anthony
Marc Jacobs Beauty
Mbiri Natural Skincare
Michelle Ori
Molton Brown
Morgan Taylor
Moroccan Oil

N
Natraloe
Nimue Skin
Neostrata
NOTE
Noughty Haircare

O
Oh – Lief
Oh So Heavenly
ORS
Otiphi

P
Palladio
Passion PRO
Paul Mitchell
Portia M
Pure Beginnings

R
Real Techniques
Reflectocil
RegimA
Ren Skincare
Rain Africa

S
Sebamed
Shea Moisture
Simply Bee
Skin Functional
Skin Medica
Skin Republic
SKOON
Smashbox
Smudge
Sorbet
Stila
Sukin Naturals
Suki Suki
Swiitch Beauty

T
The Balm
The Body Shop
Tresemme
Trind

U
Urban Veda

W
WBeauty

Y
Young Solution

Z
ZAR Cosmetics

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List of Popular Cruelty-Free International Brands Available Online:

Anastasia Beverly Hills
Bare Minerals
BECCA Cosmetics
BH Cosmetics
ColourPop
e.l.f. Cosmetics
Fenty Beauty
Fenty Skin
Hourglass
Huda Beauty
IT Cosmetics
Kat Von D Beauty
KKW Beauty
Kylie Cosmetics
Makeup Geek
Morphe
Nude by Nature
Tarte
The Ordinary
Too Faced
Zoeva

Curious to see where you can find these brands? Feel free to leave a comment below!

You can find out more about cruelty-free beauty and living on Instagram, Facebook, Twitter and Pinterest

–Kayla Shivana

13 responses to “Cruelty-Free Brands in South Africa 2020-2021”

Greenbeauty Mauritius

December 28, 2020 at 7:45 pm

Thanks for this updated list! I also created a list for cruelty free brands in Mauritius: https://greenbeautymauritius.wordpress.com/2020/08/23/cruelty-free-brands-mauritius/ since it is not too far away from South Africa, maybe some of these brands will also be available here too.

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1. Kayla Shivana
  
  January 4, 2021 at 12:40 pm
  
  You’re welcome! Hope you can find more of these brands in Mauritius!
  
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2. Debra Moller
  
  September 26, 2021 at 5:18 pm
  
  Good day I see that Avroy Shlain, Avon and Annique claim to be not tested on animals. Why aren’t they on the list ?
  
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  1. Linda Felkel
    
    November 16, 2022 at 3:42 am
    
    Good evening
    How come Debra Moller‘s enquiry was not answered?
    Annique claims that their products are not tested on animals.
    They are not listed though.
    Looking forward to your reply.
    Regards from Germany
    
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Understanding Beauty: A Basic Guide to Learning the Difference Between Cruelty-Free, Vegan, Ethical and Sustainable Beauty. – GREEN CONTOURS

May 29, 2021 at 12:53 pm

[…] have not been tested on animals prior to their distribution to the public. I have written a full blog post explaining animal testing in the beauty industry and which brands that are definitely […]

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heartforgood

October 20, 2021 at 4:35 am

This post was super helpful! Thank you

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1. Kayla Shivana
  
  October 22, 2021 at 11:07 pm
  
  You’re welcome!
  
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Anonymous

April 6, 2023 at 1:11 am

Bionike is not cruelty free . They sell in China. They even have a Chinese Facebook page, l think. I also used to assume they were cruelty free.

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1. Anonymous
  
  October 25, 2023 at 4:50 pm
  
  Hi. I would really like this to be confirmed. I agree, if they sell in China, we can assume they are not cruelty free. But, do they sell in stores or just online? ( in China).
  
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Anonymous

January 4, 2024 at 4:21 am

Hey, I love this list and I was wondering if you could potentially look into the brand Afri Pure and find out if they are cruelty free. I have been searching and cannot find any information if they are or aren’t. I would really appreciate your help.
thank you !!

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1. Kayla Shivana
  
  December 6, 2024 at 10:33 am
  
  Hi! Thanks for reaching out. We are currently working on a new and updated list for 2025. Stay tuned for any updates :)
  
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Anonymous

August 6, 2024 at 11:29 pm

excellent list could you also add if they vegan ? Where can I buy smashbox ?

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1. Kayla Shivana
  
  December 6, 2024 at 10:31 am
  
  Hi! We are currently working on a new and updated list that will show if a brand is vegan too :)
  As for smashbox, it depends where you are based as there may be retailers who sell the brand online.
  
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