Transitioning to cruelty-free beauty can seem like a daunting move, especially if you have a set skincare routine and makeup collection. However, it is one of the best decisions you can make. As a conscious consumer of ethical, clean and animal friendly products you are basically changing the world one purchase at a time.
Updated List 2022 is coming soon…
Two years ago, I compiled my first list of cruelty-free brands in South Africa. Since then the list has grown and more cruelty-free beauty brands have entered the market. Unfortunately, some brands had to be removed because of their change in animal testing regulations or have started selling in mainland China where animal testing is permitted.

As mentioned above, I have added a few brands who confirmed that they do not test on animals. I have also researched brands on my favourite international cruelty-free blogs Cruelty-Free Kitty and Ethical Elephant.
The brands listed below are all available in stores or online. If a brand does not appear on the list it means that it is NOT cruelty-free.
CRUELTY-FREE BRANDS IN SOUTH AFRICA 2020
A
Aesop
African Extracts
African Indigenous
Africa Organics
Africology
Afriderm
Afri True
Aloe Unique
Apostrophe Bath & Body
Ardell
Aunt Jackie’s
Azana Spa
B
Back To Nature
Badger Balm
Beaucience
BEAUTI FOOD
Beauty_treats
Bee Pure
Belani Beauty
BILUMA
Biomedical Emporium
Bionike
Biovital
Black Opal
Body Treats
Burt’s Bees
BX Cosmetics
C
Catrice
Cellfood
Charlotte Rhys
Charwhite
Cherish Beauty
Cherubs
Chick Cosmetics
Clicks Beauty
Coverderm
D
Davines
Dermalogica
Dischem Beauty
Down to Earth
Dr Hauschka
Dr Organic
E
Earthsap
Eco Diva
Eco Styler
Ecologic Skincare
Endocil
Environ
Esse
Essence Cosmetics
Eylure
F
Fenty Beauty
G
Gaia Organics
Garnier
Good Stuff
GOSH
H
HASK
Hey Gorgeous
I
Inecto
Inglot
Iwori
J
Juice Beauty
K
Kevin Murphy
Kiki Beauty
L
LA Girl
Lee Strafford
Lentheric
Lulu & Marula
LUSH
M
Marc Anthony
Marc Jacobs Beauty
Mbiri Natural Skincare
Michelle Ori
Molton Brown
Morgan Taylor
Moroccan Oil
N
Natraloe
Nimue Skin
Neostrata
NOTE
Noughty Haircare
O
Oh – Lief
Oh So Heavenly
ORS
Otiphi
P
Palladio
Passion PRO
Paul Mitchell
Portia M
Pure Beginnings
R
Real Techniques
Reflectocil
RegimA
Ren Skincare
Rain Africa
S
Sebamed
Shea Moisture
Simply Bee
Skin Functional
Skin Medica
Skin Republic
SKOON
Smashbox
Smudge
Sorbet
Stila
Sukin Naturals
Suki Suki
Swiitch Beauty
T
The Balm
The Body Shop
Tresemme
Trind
U
Urban Veda
W
WBeauty
Y
Young Solution
Z
ZAR Cosmetics


List of Popular Cruelty-Free International Brands Available Online:
- Anastasia Beverly Hills
- Bare Minerals
- BECCA Cosmetics
- BH Cosmetics
- ColourPop
- e.l.f. Cosmetics
- Fenty Beauty
- Fenty Skin
- Hourglass
- Huda Beauty
- IT Cosmetics
- Kat Von D Beauty
- KKW Beauty
- Kylie Cosmetics
- Makeup Geek
- Morphe
- Nude by Nature
- Tarte
- The Ordinary
- Too Faced
- Zoeva
Curious to see where you can find these brands? Feel free to leave a comment below!
You can find out more about cruelty-free beauty and living on Instagram, Facebook, Twitter and Pinterest
–Kayla Shivana







Thanks for this updated list! I also created a list for cruelty free brands in Mauritius: https://greenbeautymauritius.wordpress.com/2020/08/23/cruelty-free-brands-mauritius/ since it is not too far away from South Africa, maybe some of these brands will also be available here too.
LikeLiked by 1 person
You’re welcome! Hope you can find more of these brands in Mauritius!
LikeLike
Good day I see that Avroy Shlain, Avon and Annique claim to be not tested on animals. Why aren’t they on the list ?
LikeLike
Good evening
How come Debra Moller‘s enquiry was not answered?
Annique claims that their products are not tested on animals.
They are not listed though.
Looking forward to your reply.
Regards from Germany
LikeLike
This post was super helpful! Thank you
LikeLiked by 1 person
You’re welcome!
LikeLike